Brand Strategy Before Visual Design

We are persuasive web content specialists and brand architects.

Not sure what content to write for your website? We solve that problem for our clients. It is our specialty – and we have been at it for a long time.

Our clients value our leadership in developing persuasive, value propositions, and calls to action. Accurate Business Communications uses a systematic brand-first approach to marketing development and website design.  That includes all content, both written text and and visual support. We take specific steps to forming a strategy, and then help you stick to it.

Attempting Visual Design Before Brand Strategy: Big Mistake

Beginning visual design first is like putting the horse before the cart. Idea design should start the process, and that is how we help create brand perceptions. Then when we hand off to the visual development team, they have a map to read.

Brand guidance helps our clients develop a brand story that is both socially valid and differentiated.

Brand Development Aids Decision-Making

When someone lands your Website, they are already trying to make a purchase decision. Does your content really help them or get in the way? We help them to pause, engage with your offer, and make contact. Gaining clients or not; that’s the risk.

Brand Psychology – Create Something People Can Relate To

We know that people make decisions in predictable patterns. We help our clients take advantage of that in choosing the right strategies and tactics. Stories attract people quickly and hold attention. Readers learn where they are, what they can expect, and why they should participate in your offers.


Lack of Brand Development Creates Barriers

Stop wondering and take advantage of our offer – a website content review. Accurate Business Communications will review your website for effective communications and give you a written report within 48 hours

Understand The User-Centered Review      clickhere_button_green

Request a User-Centered Content Review   clickhere_button_green

Advanced website content strategy utilizes cognitive positioning to help attract new customers. It is designed with consideration to mental context and perspective.

BigTrees, CA - Ellen and Lynne

Contact us. The initial consultation is free.

Skype: Chandler.turner

Twitter: chandlerturner

Accu-Biz is in the Hampton Roads website design community and offers strategic website content development, email architecture support, SEO and SEM language support,  user experience development, and enhanced user interface modeling to improve your conversion rate all over the country. Effective Website design and website development are concerned not only with visual website content design but written content design and development as well. Cognitive positioning is all about brand placement. You will find information on this site in regard to SEO, search engine positioning, website design, website marketing, marketing development, and more. The local market is comprised of the cities of Norfolk, Portsmouth, Chesapeake, Virginia Beach, Suffolk, Newport News, Hampton. Website content development is critical to the success of any business message used to support sales and marketing campaigns, whether it is a Hampton Roads Website Developer or any other.