Website Design through User Experience and Information Optimization
User experience history matters. I am Chandler Turner, the senior consultant and founder. I have been engaged in Information OptimizationInformation OptimizationProper presentation of information about yourself or company in order to leverage as much influence as possible on the person who is reading the content. and User ExperienceUser ExperienceThe feeling that a person has after they had the chance to interact with you or your marketing materials. You should be after the most positive experience possible. Design for over 35 years. I’ll try to do this as quickly as possible.
A long career based on goal-driven results
Thirty six (36) years in sales and marketing have taught me a great deal about properly focused sales communications used in customer or user experience design crafted to attract clients. I have been trained by some great corporations: Scott Paper Company, 3M, Wells Fargo Home Mortgage, and Northwestern Mutual. I am also a cum laude graduate of Old Dominion University. Go Big Blue!
I started using the techniques like Neuro Linguistic ProgrammingNeuro Linguistic ProgrammingNLP – This is a process of connecting neurological processes of language with behavioral patterns learned through experience. This can be organized in many ways to achieve a desired goal. Fragments of the pseudo-science have been molded and used within the sales and marketing industry to effectuate good user experience for years, especially laddering theory from which this comes indirectly. and PsycholinguisticsPsycholinguisticsThe study of the influence of psychological factors on the development, use, and interpretation of language. beginning in the 1970′s and have continued to study and train in their applications. Recently I have been studying in the area of Human CognitionCognitionThe study of the manner in which human beings and other animals process simple and complex information within their brains. – how our brain receives and processes information. Like Steven Covey said, you have to “sharpen the saw”. I keep it sharpened.
Marketing Message Delivery in the Right Context
It is not what you say, but how you say it that counts. My clients are getting a highly trained individual who has adapted a lot of experience into a Website content design firm to help others grow their businesses through proper Website communications.
We consider everything from wire frame issues to search engine optimization (SEO) to search engine marketing (SEM). Very few people have these skill sets.
Change Operational Practices – Never Core Values
Highly successful people and organizations have a clearly defined set of core values – ideals such as honesty, integrity, delivery of value, and helping people from time to time even when there is no profit to be gained. Many corporations that exhibit these values have been around for over 100 years. There are two things all of them have embraced: 1) a willingness to change their daily practices many times in order to keep up with shifting markets, but 2) an unwillingness to alter their core values.