BRAND STRATEGY

BRAND STRATEGY

FIRST THINGS FIRST - Just like drawing plans for a house, strategic analysis leads the brand creation process. The quality of discovery helps capture the emotional involvement of your prospective clients. Emotions are the drivers of all sales.

ITS NOT WHAT YOU SAY THAT COUNTS BUT HOW YOU SAY IT. It is true of all great ad copy. Always answer the WHY question. It allows your prospects to calculate their degree of interest.


WORDS REACH PEOPLE

WORDS REACH PEOPLE

Visual images that create emotional connections are extremely important, but pictures only jump-start the story. Stories highlight the brand experience because stories are a familiar type of measurement. We create memorable stories by making them socially valid and differentiated.

A BAD TAG LINE CAN KILL YOU

A BAD TAG LINE CAN KILL YOU

Don't be cute. Tell readers what this thing is and why they should want it. This is not the place for a clever puzzle that the reader has to solve. Be clear and direct, or be gone.

EXPLAIN IT LIKE I WAS 12

EXPLAIN IT LIKE I WAS 12

Answer three simple questions that allow the reader to judge, or you will lose them quickly. Tell them what this is, what they can do with it, and why they should want to own it.

ASK ABOUT PRICING

OUR PRICING LIKE MANY OTHERS MAY BE VERY SIMPLE OR RELATIVELY COMPLEX. LET US KNOW WHAT MAKES SENSE TO YOU