Is your brand effective? I don't mean your logo, I mean your brand. Have you ever had it reviewed for effectiveness?

Three professionals from different but related fields will perform this valuable service for you.

First, does your company brand promise(s) that you have developed internally come through clearly on your Website? Are you really showing a clear brand promise that your readers can understand appreciate? What is it?

Next, does that brand promise translate well into the strategic Website content you have created? Does your message come through as clearly as expected, specifically to the users of this medium? Most Websites fail miserably on this test.

Lastly, can people find your website? If they do, does it present itself well visually, is it easy to navigate, is information easy to find, and is it integrated well with social media, and if you want it to be found via a  keyword search, can it actually be found in that manner.

Remember, you are responsible for internally creating your brand. But as soon as it goes out to the public, it is no longer what you say it is, but rather what your prospect and clients think it is. How good a job have you done convincing them to listen to your story?