Not everyone defines this the same way, but Search Engine Optimization or SEO for short, can be divided into three categories. Which one is most appropriate to your business? Not sure? There are local companies that will handle all three of them for you and we will be glad to make the proper referral based on your needs. Here are a few ideas.

SEO Category One: The simplest form, and frequently the most overlooked, is the simple coding of your site in several areas such as title tags, anchor text, meta descriptions, key words, an effective site map, local e-map placement, and some elementary inbound linking. Typically, your web developer would be the person to handle this for you. It is the least expensive of the three levels. It is also the least effective. But depending on how you go about your marketing penetration, you may not need or want the other two.

SEO Category Two: Local search marketing or geo-targeting. This service requires a monthly budget and an outside agency to handle it for you. There are a number of companies springing up that can handle this task. If there are reasons to move up the search rankings for keyword searches, then you will need to pay for this service. Companies create a number of customized landing pages for you that will help your Website move up in the rankings until hopefully you are at the top of the list and work with you on keywords for your area. There are no guarantees here. If someone offers you a guarantee of any kind, be very wary.

SEO Category Three: Global marketing - This also takes an outside agency with a high level of expertise. It frequently comes with quite a price tag as well, perhaps $2,000 to $10,000 per month or more. If you are after a regional, national, or global market and have the budget carved out for it, this can be a very effective marketing tool. It is highly labor intensive, but the benefits in increased sales can surely be worth the price.

If you would like more information on this process, please call us at (757) 334-5390 and we will be glad to talk to you about it.